Problem

Huge gap in Supply & Demand for Rural

For Businesses – Last Mile distribution is a very big challenge

For Consumers - 850 Mn Population in 6 lakhs+ villages not having right access to basic services like banking, finance, utilities, on-demand Services and products

Nearest ATM is at an avg 18+ Kms from a Village

Avg Nearest Super Store is 30 + Kms from a Village

Time to Market is 2.5 times compared to Urban

Solution

HESA is an integrated on-demand platform for connecting Consumers to Products, Banking & Services to Rural

  • Cheaper alternative
  • Accessibility
  • Convenience
  • Extra Income
  • Flexible Working
  • Connecting Last Mile
  • Large Footprint

Value Proposition

Unique Last Mile Connect for Buy & Sell at Rural

For Consumer

Access all needs, at your place

For CSA

Earn more income

For Businesses

Large distribution network

HESA Platform

Product Aggregation

Products

Aggregation of Products through API integration - deliver the products ordered to consumer through our CSA

Services Aggregation

Services & Utilities

Unique Services aggregation of Service Providers & Service Platforms and all Utility Payments

Banking & Financial Services

Micro ATM

All Banking & Financial Services as one-stop solution

Technology

  • Tab / Mobile and Laptop Compliant - Biometric device integrated
  • Enabled to integrate multiple Business Functions and APIs
  • Protected SSL / TLS Layer
  • Technologies used:
    • Angular 4, MVC Web API 2, MySQL Server, Syncfusion
  • Simple yet Powerful Engine for scaling upto 100000 locations

Business Model

Mapping

Mapping every village through on-ground CSA network

Content

Well established teams at rural Level-District-Mandal-Village Aggregation of Demand

Support

Dedicated 24*7 in-house team for support & Maintainance

Delivery

Delivary Service Level > 97% for customers. No Travel, No Hassle

Agri Focus

  • Forward Linkages
  • 1200 farmers on board
  • Crops handled: Mango, Tomato, Maize, Rice
  • Settlements & Disbursements
  • Tie-up with Diaries
  • 3000 diary farmers
  • Weekly settlements
  • Strategic Tie-ups for Agri loans, insurance, govt schemes
  • Tie-up with leading banks

Key Milestones

Apr 2020

Started Pilot in 3 locations with Banking, Utilities & Products Delivery

June 2020

Succesfully completed pilot and started first transaction. Onboarded 25 Nodal Points (CSAs)

July 2020

Expanded Base to 7 Districts of AP & Telangana
Started Delivery as a Service

Aug 2020

Expanded to 3000 locations of AP & Telangana

Unique Advantage

Reliability of Core Team
  • Strong Strategy & Execution Capabilities
  • Team has good mix of experience in creating large distribution channels
Market Size
  • 5lakhs + villages in India - the market size is very big
  • Rural Market size is FMCG @ 100 Billion +, Bill Payments @ 850 Million + and growing rapidly
Key insights about Platform
  • Balanced model - Revenues distributed across 3 Lines
    • Banking & Financial Services - High Volume & Low Margins
    • Products - Medium Volume & Medium Margins
    • Services - Low Volume & High Margins
Key insights about Market
  • Unaddressed and largely untapped
  • Uniqueness in terms of single platform offering
Technology Highlights
  • Platform which is scalable and future ready

PLAN

7

districts

2

states

2000

locations

200000

customers

  • Phase 1

    Telangana, Andhra Pradesh

  • Phase 2

    Karnataka, Orissa, Tamilnadu, Kerala

  • Phase 3

    Rajasthan, Punjab, UP, Uttaranchal

  • Phase 4

    Rajasthan, Punjab, UP, Uttaranchal

  • Phase 5

    Bihar, West Bengal, Jharkhand

Contact Us

Get In Touch..

Hesa Technologies Pvt Ltd
2nd floor, 136, Saipuri Colony, Hastinapuri Colony, Sainikpuri, Secunderabad, Telangana 500094